Selling cannabis remains a challenge to this day. Not only in the United States but throughout the world, there are dozens of obstacles that stand in the way of those looking to make a living off cannabis.
From banking legislation to federal laws against cannabis, selling cannabis might seem like a daunting task, but it isn’t.
Here at Hurcann, we have found ways to grow a cannabis business and reach an exponential number of clients.
So we have compiled this guide that is designed to help you grow your cannabis business, sell more cannabis, engage with customers, and increase your profits. In this article, we will give you a comprehensive guide to advertising your cannabis business like a pro.
Further on we will cover how to create value for your business, how to network in the cannabis industry, how to diversify your brand, and how to stay creative in this business. So feel free to follow us for more!
Feel free to also get creative with your own ways and methods. Don’t be afraid to experiment. Your business is like your baby; at the end of the day, you decide what to do with it.
But these are the incredible tips we want to share with you to help you get to where you want to be faster!
When it comes to selling anything in the 21st century, advertising is everything. It can be the difference between failure and success. So make sure to give it the importance it deserves.
The challenges of successful advertising become even harder for those in the cannabis industry given that you can’t promote your business through paid ads on social media. As you can imagine, this can pose a huge problem.
But there are other forms of advertising that don’t involve paid ad campaigns on social media.
It does, however, require more time, effort, and skill. Cannabis companies need to budget more money as well for their ad campaigns.
Regardless of how you approach advertising or how much you can spend, a definite must is that you need to grow your online presence and e-commerce.
Why ecommerce? Well, that’s where business in general is going. It is becoming more and more common to order cannabis online nowadays, making it one of the biggest revenue possibilities for people in the industry.
The most important element of your cannabis e-commerce is that you have a convenient delivery system for your clients. All the huge brands already have one set in place, and if you want to compete, you will need one too.
We recommend you check out delivery services in your area and cover as much land as your budget allows you to. The main thing to note is that our clients love convenience and fast results, so make sure you take these things into account when hiring a delivery service.
If you want to go an extra step, get branded backpacks for the delivery people to wear when delivering your goods. It serves as a mobile ad for your company and can reach countless eyes.
Another thing to take into account when implementing an e-commerce page for your company is the website design. Make sure it is compatible with all devices and user-friendly. Don’t be afraid to get creative and make sure it stands out!
Don’t underestimate the power of great SEO and start working on yours yesterday. We recommend you check out the Google algorithm for web traffic and go through their resources for businesses to understand the importance of getting those clicks on your pages.
Here are some ideas to get your website to the top of the Google Search Engine and convert those clicks to revenue.
An engaging and consistent flow of articles and blog posts on your page will do wonders for your online presence. People are always curious to learn more about the topics they are interested in.
Make sure you keep the content fun to read and substantial for your readers. The goal is to become an authority on your subject. In this case, weed. If you don’t know the first thing about blogging, there are tons of professionals that can help you create amazing content!
The main thing about any business is understanding your customer. And let’s face it, weed-friendly people are normally extremely visual.
The average person spends at least 5 hours of their day looking at random videos online. So why not take advantage of that?
Don’t forget to get creative. One of the best things about being part of the cannabis industry is that you are allowed to have fun! You can get inspiration from the Founder of Raw’s Instagram or these great cannabis video ads!
SEO stands for Search Engine Optimization. And it means exactly that.
To achieve good SEO the main thing to take into account are keywords. Keywords are words and phrases that people in your area are looking for already, so it is a great opportunity for you to build your web authority and appear at the top of google search when people look for cannabis.
A good tip to have in mind is that if you are just starting out, we recommend you find keywords that aren’t that competitive so you have a better chance of getting where you need to be.
There are a thousand ways of phrasing anything you need to say. Keywords are just finding the phrasing that is the most popular online.
Consider Geo-location and keywords that are being targeted by your competition to make the best decision possible. We also recommend you check out some tools for keyword optimization. This will help your SEO, and get you to the top of the Google Search Engine in no time!
Some of the tools you can use are Google Analytics, Keywords Everywhere or SEMrush to get the top performing keywords out there. This can also help you get inspired with new ideas for your business, the direction it needs to go to stay current, and it will help you grow your domain rating.
Make sure there are SEO-rich keywords throughout your entire online presence. Think about this anytime you are working online. Even saving an image for a blog can have a big impact on traffic.
If you feel overwhelmed about this step and a bit out of your league, hire a professional. Believe us when we tell you, you don’t want to skip this step or take it lightly.
With these three tips, you should be golden. But don’t get us wrong, traditional advertising metrics still work too. Billboard advertisements, for example, still get a great return on investment. Just make sure that the location of your billboard gets high traffic.
Another great idea is to include a call to action on your billboard. Get clever and make sure you stand out. Remember that we live in a society that is constantly bombarded with ads, and it can be hard to stand out. Look at these examples for inspiration.
If a billboard is a bit out of your budget, start off with printed ads you can leave around your local area. Ask local businesses if you can put up ads in their community billboards, this might also be a pretty inexpensive way to reach new clients.
When selecting local businesses you wish to work with, consider the common ground between their clients and yours.
For example, you could put up an ad in your local gym highlighting the pain relieving qualities of cannabis. You could also put up signs in eating-disorder or sleep clinics.
We can’t stress this enough, the more you know your clients and the more creative you get, the more success you will have with your advertisement strategies.
Trade shows and Canna Cups aren’t only tons of fun, they are also a great place to advertise your brand and network with other industry professionals.
However, we highly recommend you go through a cost-to-benefit analysis before attending a trade show to see if it could have a good ROI for your business.
Trade shows can be very expensive. There are a lot of payments you need to consider. The main ones being the booth space, personnel, printed ads, transportation, and samples. The booth space alone can cost anywhere from $1,000 to $10,000!
So, yeah, it can be quite an expensive route to take when it comes to advertising, but also one of the most effective. If you don’t have $1,000 to spend on a trade show booth, you might want to consider attending other kinds of events to get the word out. Some examples are:
Study your target market, and get to know your customers. The more you know them, the better chance you will have of finding them in person.
For example, if your customer base loves indie music, look up upcoming indie music festivals and talk to the organizers. Offer to sponsor something if they let you have people inside the event promoting your business.
Attending trade shows can also mean going to another city, state, or even country. So be prepared to travel. And when attending an out-of-town event, make sure you have the budget to cover the travel expenses of you and your personnel.
Also, if you are considering attending any type of event, make sure you remember why you are there: to advertise your business!
This means you will also need to invest in merchandise, branded furniture, customized tables and countertops, and branded T-shirts for your entire team.
This will guarantee that the people that come into contact with your booth will remember you. That makes it far more likely for them to become full-time customers. Remember, in this world, image is everything. So make sure you are visually telling the story you want people to see.
Furthermore, consider having some sort of giveaway. People tend to interact more with your brand if they have a chance of winning something.
A more creative way to go about it is to think of a creative game passerbyers can play to win discounts on your products. It helps with engagement, and they get an incentive to spend.
A branded roulette with different prizes and discounts might be a good idea, for example.
Lastly, don’t forget that people are more likely to buy your product if you let them try it first. Let your product speak for itself with some free samples to give to potential clients.
Even though trade shows are one of the most expensive forms of advertising, the benefits are huge. It will expose you to thousands of possible clients in a few days.
The average number of attendees at trade shows is somewhere between 10,000 and 30,000 people. So, a lot!
Don’t forget to check up on COVID limitations and take that into account when deciding which event to attend.
Lastly, use social media to your advantage. Even though there are very strict rules against promoting cannabis, there are loopholes you can use to your advantage. You don’t have to be so blunt. Get creative!
Tik-tok videos, Instagram pics, Facebook memes, and reddit conversation blogs can do massive things for your business. There are thousands of success stories out there! And, as we said, you don’t have to directly promote cannabis.
Educational videos are a really great way around this. Make a quick tik-tok video on the benefits of cannabis for your pets, take a pic of your favorite strain and upload it to Instagram, or share your favorite funny brownie recipe on your Facebook account. The options are endless!
Lastly, don’t underestimate the power of a good influencer or brand ambassador for your company.
Make sure you ask about their audience to see if they can help you reach them. And make sure the influencer works in your niche. Don’t hire a mommy and son influencer to promote weed.
Hire an up and coming artist or a cannabis related influencer. If you don’t choose carefully you might end up spending thousands of dollars and not getting any new clients.
If you feel overwhelmed with this decision, make sure to check out instagrams bank of influencers and they can help you find the right fit for you.
Whichever route you choose to go, the options are endless! Think of your customer to better your engagement strategy through your advertisement. Ads that aren’t thought to reach someone in particular normally don’t give good results.
Also, don’t forget to measure the success of your advertising strategies. For example, if you choose to go to a trade show, give everyone you come in contact with a card with a 5% discount code on it, if they use the code, you know that the client came from the trade show.
If you have a billboard ad, set up a special phone number, whoever calls it sees the ad. Then you will be able to measure the success of your campaigns and adjust strategies if necessary.
Must importantly don’t forget to get as creative as possible. People who are afraid to be outside of the box normally don’t get very far. Here at Hurcann, we want you to succeed. So we hope you found these tips useful and don’t forget to check in with us for more amazing content to help your business grow.
Please feel free to comment in the section below your favorite advertisement strategies and help your community soar to new heights!